Pekka Pohjakallio

Vice President Suites Management & Marketing, Nokia

Pekka Pohjakallio is in charge of ovi.com, user experience, product marketing, and Forum Nokia in Nokia’s Services and Software unit. During his 17 year Nokia career Pekka has always been close to the development of services and internet: from text messaging through WAP to mobile music and context sensitive web.

“Join the journey”

December 2,

14:15

Howard Hayes

Vice President, NAVTEQ Traffic

Howard Hayes leads NAVTEQ’s Traffic business, which provides a range of real time and historic traffic products for the automotive, mobile telephone, Internet, radio, and television industries. Particular emphasis is placed on navigation-related applications. In North America, NAVTEQ Traffic is used on the leading vehicle navigation, cellular telephone navigation, Personal Navigation Device, and traffic-focused Internet products. The company recently announced the expansion of NAVTEQ Traffic into Europe.

Hayes joined NAVTEQ in 2001. He spent the first 8 years of his career working as a management consultant for McKinsey and Company, where he focused primarily on developing business strategies for service industries. He subsequently was employed at Outboard Marine Corporation where he served as Vice President- Strategy.

Hayes holds an MBA from Harvard Business School and a BA from Dartmouth College.

“Community-Enhanced Traffic in a Connected World”

December 2,

14:30

Ethan Stock

CEO, Zvents

CEO and founder of local search engine Zvents. Founder and partner at NetService Ventures, an early-stage investor and technology strategy consulting firm. COO of United Business Media’s London-based eBusinessMedia B2B internet arm. Strategy consultant at the McKenna Group. A programmer since age 10, who studied history at Ohio State and UC Berkeley.

“Local search: Timing is Everything”

December 2,

15:00

Michael Halbherr

Vice President Nokia Location Based Services, Nokia

Michael spent two years at europatweb, the Internet investment vehicle of Groupe Arnault, overseeing all technology investments, including gate5. Prior to this he was with the Boston Consulting Group. He left the company after six years at manager level and a core member of BCG's high-tech practice. He then spent four years with the Lab for Computer Science at MIT, and holds a PhD in Computer Science and a Masters in Electrical Engineering from ETH Zurich.

Before joining Nokia in 2006 Michael headed gate5 AG, the former leading supplier of mapping, routing and navigation software and services, for five years. Since the acquisition of gate5 through Nokia, Michael has been heading Location Based Experiences in the Find new experiences. Currently he is Vice President at Nokia gate5.

“Social Media goes Local”

December 2,

15:30

Tom Henriksson

Head of Nokia Interactive, Nokia

Tom Henriksson heads the Nokia Interactive Advertising business at Nokia. Nokia Interactive Advertising is building a global open marketplace for mobile advertising with the Nokia Media Network, a network of premium publishers, brands and mobile operators that reaches more than 100 million consumers worldwide.

Prior to his current position, Tom built Nokia Ad Service at Nokia Emerging Business Unit and acquired Enpocket Inc. to form Nokia Interactive Advertising. He has also held roles in Strategy and New Business Development at Nokia Ventures Organization, managing the identification and starting of new business globally.

Tom has a long background in setting-up and developing start-up technology businesses. He was the founder and managing partner of Holtron Ventures, a highly successful Finnish venture capital firm, a partner at a technology start-up advisory firm, and he held sales and marketing management roles in a Finnish radio-technology start-up business. Tom has also worked in an international management consulting firm. He is a board member/advisor of several start-up companies.

Panel discussion: “Putting mobile advertising on the Map”

December 2,

16:00

Mark Read

Director of Strategy, WPP

Mark Read is WPP’s Director of Strategy and CEO of WPP Digital.  He is also a member of the Board of WPP.  Since taking on the global role of Director of Strategy at the company in 2002, Mark has worked on WPP’s strategy, strengthening relationships with major clients and co-ordinating the activities of WPP operating companies.

Mark worked at WPP between 1989 and 1995 at the parent company and also at Ogilvy & Mather and Hill & Knowlton in London.  Prior to rejoining WPP in 2002, he was a Principal at the consultancy firm of Booz-Allen & Hamilton where he worked in the media and marketing areas for clients such as Universal, Viacom and the BBC.  He subsequently founded and developed the company WebRewards in the UK prior to its acquisition by Bertelsmann AG.

He has a degree in Economics from Cambridge University, was a Henry Fellow at Harvard University and has an MBA from INSEAD.

Panel discussion: “Putting mobile advertising on the Map”

December 2,

16:00